Transforming a gin into a luxury lifestyle brand

Salcombe Gin
Content production
Creative Direction
Strategy
Brand
Salcombe is one of the UK’s top luxury gins, inspired by the rich coastline and nautical spirit of the town of Salcombe in Devon. The gin is created at one of the world’s only distilleries accessible by boat. The range of gins has hints of the citrus fruits that were traded by sailing vessels built in Salcombe in the 19th century for a distinctive taste.
Challenge
Salcombe needed help with conveying their brand world on social media in a way that would take them beyond the gin category and into the luxury lifestyle space. They also needed to develop a distinctive visual style and grow a following on Instagram.
Salcombe needed help with conveying their brand world on social media in a way that would take them beyond the gin category and into the luxury lifestyle space. They also needed to develop a distinctive visual style and grow a following on Instagram.
What We Did
Social Media Strategy

An in-depth social media strategy that included:

• Competitor and luxury category analysis
• Audience profiling
• Positioning on social
• Messaging guidelines
• Content strategy
• Community management guidelines

Creative Direction

We developed a distinctive and consistent visual style for Salcombe’s Instagram channel to set them apart from the competition. This included guidelines for photography, video editing and Instagram Stories.

Content Production

To seed the rollout of the strategy and test creative, we produced a series of content including photography, videography and curated third party imagery.