Teaching the world’s top brands to make TikToks, not ads.

TikTok
Content production
Creative Direction
Influencer Marketing
Brand
TikTok skyrocketed over the course of 2020 and is one of the fastest growing apps in the world. As an entertainment platform with advanced video editing capabilities, TikTok is synonymous with authentic content that acts as a showcase of the world’s creativity and knowledge. With 800 million + monthly users and a new B2B offering (TikTok for Business), TikTok has become a major player in the digital landscape.
Challenge
When suddenly faced with the restrictions of Covid-19, TikTok needed a digital solution to tell their platform story and launch their new business offering (TikTok for Business) to leading brands, agencies and SMB’s around the world.

As a brand that stands for joy and creativity, this solution needed to be entertaining, interactive and reflect TikTok’s signature style.

When suddenly faced with the restrictions of Covid-19, TikTok needed a digital solution to tell their platform story and launch their new business offering (TikTok for Business) to leading brands, agencies and SMB’s around the world.

As a brand that stands for joy and creativity, this solution needed to be entertaining, interactive and reflect TikTok’s signature style.

What We Did

In partnership with OK Cool, we developed a totally new approach to production in a socially distanced world, amplified through interactive live digital events.

Rethinking Production

We formulated a method for filming cast remotely without sacrificing the quality of the content. This involved remote directing and training cast on how to film themselves to a professional level. We used this method to produce a tutorial series on how to use TikTok and a summit for the gaming industry.

Staying True to the Platform

We recreated TikTok-like ‘effects’ such as cloning, jump cut outfit changes and other famous trends in post production. This footage was coupled with dynamic motion graphics and visuals to break from Zoom fatigue and enhance storytelling.

Live Digital Events

Launching TikTok for Business meant brands to ‘Make TikToks Not Ads’ through a series of entertaining and interactive live digital events, each featuring experts and creators from different verticals. This content was streamed live to thousands of viewers from a TV broadcast studio in 5 languages across 17 events, with EU events hosted by a BBC presenter.