Revelry
Graphic Design
Performance marketing
Brand
Revelry is a D2C bridesmaid dress brand that offers at-home-try on, allowing customers to find the perfect fit.
Challenge
After years of success with no digital marketing strategy, Revelry suddenly saw a $1M decline in YoY sales in 2019.
After years of success with no digital marketing strategy, Revelry suddenly saw a $1M decline in YoY sales in 2019.
What We Did
Set up Custom Category Conversions

Revelry sells color and fabric swatches to brides planning their wedding, sample to bridesmaids to find the perfect fit, and then final dresses once they find the one. We set up custom conversions to track conversion through each category and to retarget top of funnel purchases to encourage final dress sales.

Audience Development

We have tested many different cold, prospecting audiences including lookalikes, broad wedding interests, relationship status, and affinity audiences. Additionally, we have developed retargeting audiences through every stage of the purchase funnel.

Creative Collaboration & Testing

We worked with Revelry’s team to conceptualize and develop high-performing creative. We take high performing creative into close consideration and provide creative direction to launch new collections each quarter.