Zilker Belts
Graphic Design
Performance marketing
Brand
To celebrate a love of handmade craftsmanship, Zilker Belts has brought fine leather belts and accessories from Argentina to their hometown of Austin, Texas, and beyond via ecommerce.
Challenge
Zilker Belts was growing organically but hit a glass ceiling. They wanted to invest in a robust digital marketing strategy to reach new customers and increase revenue.
Zilker Belts was growing organically but hit a glass ceiling. They wanted to invest in a robust digital marketing strategy to reach new customers and increase revenue.
What We Did
Developing Brand Story & Creative

We brought their brand story to life through compelling creative development and messaging that speaks directly to their audience. This allowed us to take Zilker Belts from being a belt company to a brand rooted in iconic American culture, driven by a love for the local community.

Performance Marketing Audience Development

We have tested various cold audiences to generate brand awareness. These include lookalike interest, and affinity audiences. We developed a top, middle, and bottom of funnel strategy to retarget audiences and convert new customers outside of Texas.

Email Marketing

We implemented a strategy to grow Zilker Belts’ list and develop an email automation and campaign strategy that is now delivering 25% of monthly revenue (and growing).