Magic Spoon
Creative Direction
Graphic Design
Brand
Magic Spoon is a childlike cereal for grownups. It’s low carb, high protein, keto-friendly, and based on the childhood classics.
Challenge
Magic Spoon was losing revenue to abandoned carts and wanted to grow email as a channel. They wanted to capitalize on the paid traffic they were driving to their site and reduce their customer acquisition cost.
Magic Spoon was losing revenue to abandoned carts and wanted to grow email as a channel. They wanted to capitalize on the paid traffic they were driving to their site and reduce their customer acquisition cost.
What We Did

After developing a compelling email style, we launched an email automation and campaign strategy to acquire new customers, retain existing customers, and encourage loyalty. Following a rigorous testing framework, we improved upon all KPI’s to increase email revenue.

Result
After launching several successful automated flows, implementing a testing framework, and sending regular campaigns, email contributed over $1M in revenue within a year and 30% of total revenue within the first 3 months.
6 x
Successful automations launched
$1M
Revenue generated by email in less than 12 months
30%
of total revenue attributed to email
More of our work