Helping the world’s biggest creator shake up the snack industry

Feastables x MrBeast
Content production
Creative Direction
Graphic Design
Performance marketing
Social Media Management
Strategy
Brand
Feastables was created by MrBeast - arguably the most famous Youtuber in the world.

Feastables is a range of better-for-you snacks that launched with chocolate and $1M+ in prizes and offerings up for grabs.

It's a disruptor brand with a clear Gen-Z appeal, taking on ‘Boomer chocolates’ like Hershey’s with a cheeky style and healthier, simpler ingredients.
Challenge
Feastables needed help with developing a new brand that stood apart from MrBeast in its own right.

They also needed a partner to launch the brand with and provide ongoing marketing support to hit their ambitious revenue goals.
Feastables needed help with developing a new brand that stood apart from MrBeast in its own right.

They also needed a partner to launch the brand with and provide ongoing marketing support to hit their ambitious revenue goals.
What We Did

We kicked things off with an in-depth strategy phase that covered brand development, growth and social media. We developed everything from tone of voice and brand guidelines to a multi-channel launch plan.

We then produced seed content and launched all digital channels for Feastables. We continue to do quarterly shoots, creative development and growth services on an ongoing basis.

  • Brand development
  • Strategy (growth, social media & launch)
  • Content production
  • Email & SMS
  • Performance marketing
  • Website, POS & merch design
  • Launched social channels
Result
Feastables had a wildly successful launch, surpassing their revenue targets and garnering over 100,000 followers on social media in the first week. Season 1 saw stock sell out and the success had allowed for ongoing seasons and product lines to be rolled out.
$5
Blended CAC
5 x
Average ROAS
35-40%
Average email open rate

“The Outlandish team enabled us to go warp speed, from a pre-revenue company to an at scale brand literally overnight.

The Feastables launch was like no other, the entire Outlandish team supported us in every aspect, from social, content, creative, photography and emotional support 😂from start to finish.

From launch until now, a full year, Outlandish has assisted us through retail, print, merch and beyond and everyone has loved having them with us. 10/10 will continue to keep them in our arsenal, for this brand and many more to come.”

Ben Acott, Head of Product & Growth, Feastables
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