Injecting wackiness into the white-washed wellness space
Fairseed
Creative Direction
Graphic Design
Social Media Management
Strategy
Brand
Fairseed is a delicious, filling smoothie kit made with only the good stuff. It's a nutrient-dense meal that tastes like dessert and takes the fuss out of smoothie making. Challenge
What We Did
We kicked things off with an in-depth social media strategy that analysed the smoothie and wellness spaces to find some own-able territory. We also looked at aspirational brands like Recess and Liquid Death for inspiration to break out of category.
Through this process we developed a bold, quirky persona and tone of voice that set Fairseed apart from the competition. We developed a launch plan and content for their Instagram account. We provided creative direction, copywriting, design and animation.
Result
Fairseed's launch on social was very well received and surpassed all engagement and growth goals set by the client. They now have a clear social persona and style, which will filter into their communication on other channels going forward.
“Working with the talented team at Outlandish
was an invigorating treat.
Their strategic insights and smart creative direction helped our brand truly stand out amongst the competition.”
