Creating a revenue oasis in a challenging economy

Cowboy Pools
Copywriting
Creative Direction
Graphic Design
Influencer Marketing
Performance marketing
Strategy
Brand
Cowboy Pools was born in the pursuit of making your home an oasis. They deliver and install the coolest stock tank pool in your backyard. They've recently launched DIY Stock Tank Pool Kits too.
Challenge
Cowboy Pools successfully launched mid-COVID, focusing on referrals. Once the referral pool dried up, they found themselves with too many stock tanks and no marketing plan, headed into the winter season.
Cowboy Pools successfully launched mid-COVID, focusing on referrals. Once the referral pool dried up, they found themselves with too many stock tanks and no marketing plan, headed into the winter season.
What We Did

We kicked off with a growth strategy detailing a plan to scale revenue through multiple channels. We also refreshed the brand to give it a more current style.

Brand Refresh

We developed a fresh take on the desert chic brand with a new color palette, fonts and illustrated brand markings to evoke the true essence of Cowboy Pools.

Performance Marketing

We outlined a full funnel messaging and creative strategy for performance marketing to tailor the customer journey, which we’ve rolled out through ongoing Meta (Facebook) and Google Advertising.

Email

We set up email automations to nurture prospects and capitalize on paid ad traffic through product education and special offers. We also run regular email campaigns to announce products offerings and build community with personalized content.

Influencer Campaign

We worked with influencers to elevate the brand image and attract new customers whilst promoting their new DIY Kit with vibrant, fun content. We repurposed this UGC in paid advertising and email campaigns to generate additional revenue.