Launching the world’s first Gen Alpha snack brand

BloxSnacks
Content production
Influencer Marketing
Social Media Management
Strategy
Brand
Bloxsnacks is the first CPG brand designed exclusively for Gen Alpha digital natives and gamers, created by Youtube megastars Unspeakable and Aphmau, who garner 30 million+ followers between them.

BloxSnacks turns boring snacking on its head with gamification, exclusive creator content and epic prizes up for grabs.
Challenge
The BloxSnacks team needed help shaping, launching and scaling the brand via organic and paid social channels.

Our approach needed to appeal to both kids and the ultimate buyer - their parents.
The BloxSnacks team needed help shaping, launching and scaling the brand via organic and paid social channels.

Our approach needed to appeal to both kids and the ultimate buyer - their parents.
What We Did

We kicked things off with a social media strategy, which we then brought to life through original product photography, ongoing organic social media management and ad creative for paid efforts.

Social Media Strategy
  • Defined TOV & brand persona
  • Defined audience personas, key messaging, content pillars and a unique visual world
  • Visual guidelines for both social content and original product photography
Original Photography
  • We incorporated visual cues from gaming & internet culture to resonate with kids
  • Photography played on youthful nostalgia to resonate with parents
  • Lifestyle settings helped parents see the product in their child’s world
Social Media Management
  • Monthly calendar development for TikTok & Instagram
  • Graphic design, animation, copywriting and content creation
  • Creative collaborations with super fans, Unspeakable and Aphmau
Ad Creative
  • Our paid strategy focused on product education and bridging the gap between kids & their parents
  • Created social first ads to resonate with the audience and break away from traditional CPG brands